5 Things to Think About Before Starting a Lash Brand
5 Things to Think About Before Starting a Lash Brand
Thinking about starting a lash brand? Amazing! Starting your own lash brand can be extremely rewarding, but make sure you’re ready:
Trust us, there’s a lot more that goes into starting a lash brand than just selling lashes! Don’t start until you’re prepared to do all of these (and probably a few more!)
Product Testing:
It can take months of communicating with manufacturers, designing packaging and hand testing lash products in order to have them ready to sell to our audience. It’s a lengthy process, but totally worth it if you want to bring out products you believe in!
Leading a Team:
Unless you’re planning on running a lash brand completely on your own, you’ll need a team to help you! A business owner’s job is to keep their team motivated, focused on their goals, and excited about sharing your mission and products with your customers!
Marketing:
Nowadays marketing is everything. Both paid and organic marketing take their own sets of skills, and a lot of time! We create posts on here daily to keep you all up to date with the latest lash legacy news, sales and more!
Customer Service:
We’re proud of our amazing customer service team, who do the best job at responding to the many emails and enquiries we get every day. Running a business doesn’t come without problems, and it’s part of our job to fix them!
E-Commerce:
To sell products, you need a website! Platforms like Shopify (like we use) can make running a website much more accessible than it used to be, but it still takes time and hard work! Listing products, scheduling sales and creating banners are just a few of the daily jobs that go into keeping our website up and running!
Follow us on Instagram or TikTok for more tips on how to start a lash brand, and lash artist motivation, advice and product recommendations to help you build your lash career.
Shop our professional lash products now at lashlegacy.com or download our official lash legacy app on iPhone or Android 📱